Terms of service

Last updated 12 November 2026

These terms apply to businesses that use High Street HQ, a service provided by JSA Group Ltd ("we", "us"). By signing up you agree to them. If something in a written order or quote we give you differs from these terms, the order or quote wins.

About us

JSA Group Ltd is registered in England and Wales, company number 16494212, based in Upminster, Essex. Contact: admin@jsagroupltd.co.uk.

The service

High Street HQ provides tools to answer customer messages, take orders, bookings and payments, and connect to services such as WhatsApp, Stripe, GoCardless and Xero. Features depend on your plan. We may improve and change the service over time; we will not remove a core feature of your plan without telling you first.

Plans and fees

• Set-up. Paid plans have a one-off set-up fee, shown when you sign up. It is paid before we start, and is not refundable once set-up work has begun.
• Monthly fee. Charged monthly in advance, by Direct Debit or card.
• Platform fee. We take 1% of each payment your customers make through High Street HQ. It is deducted automatically by Stripe or GoCardless at the time of payment and shown on your statements. If a payment is refunded in full, our fee on it is refunded too.
• Payment provider fees. Stripe and GoCardless charge their own fees directly to you, at their published rates. These are separate from our fees.
• Conversation allowance. Each plan includes a monthly number of conversations. If you regularly go over it, we will contact you to agree a change of plan before charging anything extra.
• Price changes. We will give at least 30 days' notice of any price change.

Minimum term and cancelling

Paid plans have a minimum term of 3 months from the date the service goes live for you. After that you can cancel at any time with one month's notice. When you leave, your Stripe and GoCardless accounts remain yours, and we will give you an export of your customer list and order history.

Your payment accounts

Payments are taken into your own Stripe and/or GoCardless account, under your own agreement with them (including the Stripe Connected Account Agreement and GoCardless's terms). We never hold your customers' money. You are responsible for refunds, disputes and chargebacks on your payments, and for any obligations to your customers, such as consumer rights, allergen information and pricing.

Automated replies

Replies are generated by AI from the information you give us. You are responsible for keeping that information (prices, stock, hours and policies) accurate. The service is designed to pass anything uncertain to you, but AI can make mistakes, so you should review conversations and correct anything wrong. We are not responsible for a reply that was based on information you gave us that was wrong or out of date.

Your responsibilities

• Keep logins private and tell us straight away if you think someone else has used them.
• Use the service lawfully, and only message customers in line with UK data protection and marketing law and Meta's WhatsApp Business and Commerce policies.
• Have the right to any data you put into the service.
• Do not sell anything prohibited by our payment providers, or use the service to mislead customers.

We may suspend the service if these terms are seriously broken, if a provider such as Meta, Stripe or GoCardless requires it, or to protect security. We will tell you why and, where we can, give you a chance to fix it first.

Data

Your customers' data belongs to you. We process it on your behalf as described in our privacy policy and our data processing terms, which form part of these terms.

Third-party services

WhatsApp, Stripe, GoCardless, Xero and other connected services are run by other companies, with their own terms and availability. We are not responsible for their outages or decisions, such as a messaging number being restricted by Meta.

Our liability

Nothing in these terms limits liability that cannot legally be limited, such as for death or personal injury caused by negligence, or for fraud. Otherwise we are not liable for indirect or consequential loss, or for loss of profit, revenue, goodwill or data, and our total liability in any 12 months is limited to the fees you paid us in that period.

General

These terms are governed by the law of England and Wales, and the courts of England and Wales have jurisdiction. If any part is found invalid, the rest still applies. We may update these terms; we will give at least 30 days' notice of any change that affects you.