High Street HQ Join the founding 20

Run your shop
from one screen.

Messages answered, orders paid, bookings reminded and the books kept straight. Built for independent shops that don't have time for five different apps.

Example shop and customers.

Every message answered. The tricky ones come to you.

WhatsApp, website chat and missed calls are answered straight away from your own prices, stock and opening hours, including at 11pm.

If it can't answer properly, or a customer isn't happy, it hands over to you with the details. No guessing. You can read every conversation and jump in at any time.

Needs you 1
Dave Mitchell

Can you do a 3 bone rib for Sunday, about 3kg?

Special cut
HQ replied: "Let me check that with the butcher and come back to you this morning."
Answered for you today 27
Opening hours9
Stock questions11
Orders taken5
Collections moved2

Orders arrive paid, with a collection time.

Click and collect orders come in already paid and go straight onto today's list, in slot order.

Anything sold by weight is held on the customer's card for the estimate. Weigh it, type the real price, and only that is taken. No chasing 60p, and no refunds for 30g.

Collections · Saturday 12
Mark T

Sirloin steaks x 4 · Sausages x 12

Ready
Helen R

Leg of lamb, about 2kg

Held £34.00
Sarah K

Steak and ale pie x 2

Paid
Jo B

Turkey crown 2kg · Pigs in blankets

Deposit paid

Your money goes to you. Not through us.

Payments go into your own Stripe or GoCardless account and on to your bank, usually within two working days. We never hold your takings.

We take 1% of each payment, automatically. It shows on every statement, so there is never a surprise invoice. Card, Apple Pay, Google Pay, pay by bank and Direct Debit are all included.

Payment · Order 1043
Customer paid£45.00
Card fee (Stripe, 1.5% + 20p)−£0.88
High Street HQ (1%)−£0.45
To your bank£43.67
Next payoutTuesday · £1,284.20

And the rest of the admin.

Bookings

Appointments, tables and classes with reminders the day before, and a link to move rather than not turn up.

Direct Debit

Meat boxes, memberships and trade accounts collected automatically every month.

Xero

Every sale, fee and refund posted as it happens. Nothing to type up on Sunday night.

Customers

Who bought what and when they last came in, so you can bring the quiet ones back.

Calls

On Plus, calls you can't get to are answered too, with orders and bookings taken the same way.

LoveLocal

Listed and promoted on our LoveLocal app in 21 towns, so people nearby see your offers.

Pricing

£199 one-off set-up on paid plans: we connect everything, load your products and train your staff. 3-month minimum, then a month's notice.

Listing

Free

  • Your shop on LoveLocal
  • Hours, offers and contact details
  • No set-up fee

Starter

£50/month

  • WhatsApp and web chat answered
  • Bookings and reminders
  • Customer list
  • 1,000 conversations a month

Pro Most shops

£99/month

  • Everything in Starter
  • Online shop and click and collect
  • Card, Apple Pay and pay by bank
  • Direct Debit
  • Xero
  • 2,500 conversations a month

Plus

£199/month

  • Everything in Pro
  • Calls answered, minutes included
  • Multiple staff logins
  • Priority support
  • 5,000 conversations a month

Paid plans also include a 1% platform fee on payments taken through High Street HQ. Stripe and GoCardless charge their standard fees directly. If you're regularly busier than your plan, we'll talk to you before anything changes.

20 founding shops.

We're setting up the first 20 now. Founding shops pay £99 for set-up instead of £199, get our direct number instead of a help desk, and help shape what we build next.

Ask about a place

FAQ

Will it say something daft to my customers?

It only answers from what you give it: products, prices, hours and rules. Anything it can't answer properly, or an unhappy customer, is handed to you instead. You can read every conversation and take over at any time.

Do I need a new WhatsApp number?

No. You can use your current business number or a new one. We connect it to the WhatsApp Business Platform with you during set-up.

Who holds the money?

You do. Payments go into your own Stripe or GoCardless account and are paid out to your bank. Our 1% is taken automatically at the time of each payment.

What if I want to leave?

After 3 months, give a month's notice. Your payment accounts stay yours, and we give you your customer list and order history.

What does the £199 set-up cover?

Connecting WhatsApp, payments and Xero, loading your products and prices, setting how replies should sound and what should come to you, and walking your staff through it. It's paid before we start and isn't refunded once work has begun.

What counts as a conversation?

One customer's chat with your shop over a day, however many messages it takes.

Who's behind it?

JSA Group, a software company in Upminster, Essex. We already build and run the system behind a busy Essex car dealership, covering every enquiry, sale and payment across around 2,000 cars a year, plus the LoveLocal app in 21 towns.

Ask about a founding place.

Tell us about your business and we'll call you back.

Or email admin@jsagroupltd.co.uk

Opens your email app with this filled in.